Project details
Project:
Forming a community
Customer:
Unilever
Product:
Rexona Girl
Forming a community and 52-week campaign for Rexona Girl
The agency designed a community in the SchülerVZ social network for the brand “Rexona Girl”. Next to the editorial planning and the integration of numerous cooperation partners, particular attention was paid to the sustainability of the concept.
Accompanied by orchestrated ATL activities, the community became one of the most successful and most active communities in SchülerVZ within a few days.
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@WortWunder: Es hätte schlimmer kommen können! @JohannesPonader hätte Tennissocken zu den Sandalen tragen können!
