Project details
Project:
Testimonial campaign
Customer:
Unilever
Product:
Coral
360° testimonial campaign with Dana Schweiger
The agency developed a 360° testimonial campaign for Unilever Germany and the mild detergent Coral. After an extensive target group study, a suitable testimonial was found in Dana Schweiger, which attracted attention and new purchasing impulses at the POS.
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@WortWunder: Es hätte schlimmer kommen können! @JohannesPonader hätte Tennissocken zu den Sandalen tragen können!
