Project details social media
Project:
Integration of the target group through user generated content
Customer:
Unilever
Product:
Rexona Girl
Rexona Girl Fun Jam
Together with Unilever and celebrity testimonial Detlef “D” Soost, indigo pearl hosted the “Rexona Girl Fun Jam”. Within the framework of the cooperation with MyVideo, girls could shoot their own dance videos and upload them onto the platform. First prize for best video was a meeting with testimonial “D”. Numerous participants submitted many great videos, making the campaign a huge success, which didn’t only cause a big stir in social media channels.
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@WortWunder: Es hätte schlimmer kommen können! @JohannesPonader hätte Tennissocken zu den Sandalen tragen können!
