Project details social media

Forming a community and 52-week campaign for Rexona Girl
Project:
Forming a community
Customer:
Unilever
Product:
Rexona Girl

Forming a community and 52-week campaign for Rexona Girl

The agency designed a community in the SchülerVZ social network for the brand “Rexona Girl”. Next to the editorial planning and the integration of numerous cooperation partners, particular attention was paid to the sustainability of the concept.  

Accompanied by orchestrated ATL activities, the community became one of the most successful and most active communities in SchülerVZ within a few days.

Click on our social media references for more information:

Rexona Girl Fun Jam
Competition accompanies the launch of the Stranglehold video microsite
Forming a community and 52-week campaign for Rexona Girl
Customer engagement communication campaigns
Successful, global online engagement campaign with the integration of social media channels
First social media release for games
Rexona Girl Fun Jam
Competition accompanies the launch of the Stranglehold video microsite

Contact

How to contact us

Jennifer Roth
Communication Consultant
Phone:
+49 40 25 33 02 84

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