Project details PR
Project:
Chancellor Schröder at Autoliv
Customer:
Autoliv
Product:
Security systems for the automobile industry
Chancellor Schröder visits Autoliv (2005)
The agency organised a spectacular media event at Autoliv, one of the world’s largest suppliers of security systems for the automobile industry. The main focus of interest was German Chancellor Gerhard Schröder, who visited the Autoliv factory and didn’t even stop short of the crash-test simulator. Similarly, Autoliv has time and again used indigo pearl’s expertise in crisis PR in the past years.
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@WortWunder: Es hätte schlimmer kommen können! @JohannesPonader hätte Tennissocken zu den Sandalen tragen können!
