Project details marketing

Project:
Enter the Matrix launch event
Customer:
ATARI
Product:
Enter the Matrix

Enter the Matrix launch event 2003

“Only those who have played the game have fully experienced the matrix epic.” The agency was hired by Atari to run the PR campaign for the largest game production of all time. Highlights of the campaign were a media event with 500 guests in Hamburg, TV presence, press tours and successful trade fairs. Enter the Matrix even made it into the magazine Stern (incl. mention on the cover).

Click on our marketing references for more information:

DRIV3R launch event 2005
Renaming of Infogrames to Atari
DRIV3R launch event 2005
Enter the Matrix launch event 2003
Development of the Anno 1503 board game
Development of a B2B product and accompanying international campaign
Development of a ski jumping board game
Marketing campaign for Sword of the New World
Marketing campaign for the first Handball Manager game, with the German national coach, Heiner Brand
Sampling of VISS done differently
Summer Athletics Product PR and management
Renaming of Infogrames to Atari

Contact

How to contact us

Maximilian Eikmeier
Communication Consultant
Phone:
+49 40 25 33 02 63

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