Project details marketing
Project:
Enter the Matrix launch event
Customer:
ATARI
Product:
Enter the Matrix
Enter the Matrix launch event 2003
“Only those who have played the game have fully experienced the matrix epic.” The agency was hired by Atari to run the PR campaign for the largest game production of all time. Highlights of the campaign were a media event with 500 guests in Hamburg, TV presence, press tours and successful trade fairs. Enter the Matrix even made it into the magazine Stern (incl. mention on the cover).











