Project details marketing
Project:
Launch event
Customer:
ATARI
Product:
DRIV3R
DRIV3R launch event 2005
A game like a real Hollywood gangster film. The agency accordingly arranged a premiere of superlatives in Hamburg for DRIV3R.
Guests from showbiz, the media and the industry had such a grand celebration that it even made it to the evening news of several TV stations.












