Project details marketing

DRIV3R launch event 2005
Project:
Launch event
Customer:
ATARI
Product:
DRIV3R

DRIV3R launch event 2005

A game like a real Hollywood gangster film. The agency accordingly arranged a premiere of superlatives in Hamburg for DRIV3R.

Guests from showbiz, the media and the industry had such a grand celebration that it even made it to the evening news of several TV stations.

Click on our marketing references for more information:

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Renaming of Infogrames to Atari
DRIV3R launch event 2005
Enter the Matrix launch event 2003
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Development of a B2B product and accompanying international campaign
Development of a ski jumping board game
Marketing campaign for Sword of the New World
Marketing campaign for the first Handball Manager game, with the German national coach, Heiner Brand
Sampling of VISS done differently
Summer Athletics Product PR and management
Renaming of Infogrames to Atari

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