Project details creation
Project:
Press kit
Customer:
Unilever
Product:
Rexona Girl
Fragrant Rexona Girl press kit
Thanks to a clever idea by indigo pearl and a press CD with a scented coating, journalists could already enjoy the fresh smell of Rexona Girl upon opening the Rexona Girl press kit. This caused an “Aha” effect among the journalists, who of course discussed and wrote about this experience.










