Project details business development
Project:
Creation of a new deodorant variety
Customer:
Unilever
Product:
Hello Kitty Edition by Rexona Girl
Product concept plus an accompanying marketing campaign
Rexona Girl: a deodorant for girls.
Hello Kitty: one of the most popular brands with girls!
The agency brought both worlds together and ensured, from the idea to the implementation thereof, the realisation of the first Rexona Girl deodorant, its Hello Kitty Edition. Next to contract negotiations with the licensor, indigo pearl was also responsible for extensive marketing and PR activities for the product, which is still one of the most successful varieties today.
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@WortWunder: Es hätte schlimmer kommen können! @JohannesPonader hätte Tennissocken zu den Sandalen tragen können!
