Project details 360°
Project:
Detlef D Soost as testimonial for POS and PR
Customer:
Unilever
Product:
Rexona Girl
Dance competition with Rexona Girl and Detlef “D” Soost
The agency developed a 360° campaign with Unilever with celebrity testimonial Detlef “D” Soost. At the centre was the “Rexona Girl Fun Jam”, a cooperation with MyVideo in which girls could upload dance videos and have a chance to win a meeting with “D”. The campaign spread across all disciplines and involved POS, online, print, TV, PR and social media.
Click on our 360° references for more information:
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@WortWunder: Es hätte schlimmer kommen können! @JohannesPonader hätte Tennissocken zu den Sandalen tragen können!
